Sunday, October 30, 2011

Bretton Woods

Our class traveled to Bretton Woods New Hampshire this past Thursday to take a look around the mountain. Bretton has had great success in marketing towards families and the beginner crowd. Since the mountain itself has minimal expert terrain advertising towards families and beginners fits the resort. A rock wall in the middle of the lodge is a great example of an easy way to generate revenue, and was one of few things Bretton Woods was doing to promote the family atmosphere. We spoke to people from several departments including snowmaking, guest services, lifts, and terrain parks. The gentleman from the guest services department was really knowledgeable about the business and made it appear to be a gratifying position.  The snow-making in particular was interesting because they fired up the guns that same day and we got to hear about how they handle the variable preseason situations. As well as getting a tour of the mountain we explored the Mount Washington Resort Hotel. It was enormous and had a lot of interesting history behind it like story behind the Gold Room, and the different celebrities who had stayed at the hotel. As a whole the amenities available between Bretton Woods and the Mount Washington Hotel are endless and can provide any type of visitor with a luxurious experience.

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